INFO 2450 Project 1: Website Review

1. Purpose and Target Audience

Purpose: Show products, share recipes, and help people find nearby store locations.

Audience: Trader Joe's shoppers and people looking for recipes or store hours.

2. Look and Feel

• Fun, friendly branding that matches their physical stores.
• Warm colors and clear, easy-to-read fonts.
• High-quality product pictures and simple drawings.

3. Usability

• Simple top navigation bar (Products, Recipes, Stores).
• Store locator is easy to find.
• Works well on phone screens.

4. Pros and Cons

Pros: Unique branding, clear menu, easy to navigate.

Cons: No option to buy groceries online for delivery.

5. What I Learned

A good website needs to be both easy to use and visually interesting.