Critique of the Trader Joe's Website

1. Q: What was your first impression of this site?
A: It seems to be well organized, and I immediately got a subscription for their store shoved in my face.
2. Q: How does this site organize the flow of information? (Do they have links on the left and text on the right? Some other scheme? No scheme?)
A: Their links are all on the left side of the site.
3. Q: Does the site structure make sense or does it confuse you? Why?
A: It makes sense. Every link is organized into a column, and they have recipes on display lower down on the website, none of it is hard to read or understand.
4. Q: Does the site graphics/layout/multimedia enhance the site or detract from it? Why?
A: I would say it enhances it. Trader joe's has a specific asthetic to their brand, and this website captures it effectively.
5. Q: How long did it take for the home page to load? Was the load time reasonable?
A: It took barely half a second. It is very reasonable.
6. Q: Was the text color and size readable? If a background color or image was used, did it enhance or detract from the site?
A: Text font is visible and easy to read. Photos on the page contribute to the theme and do not detract from the website.
7. Q: Is the website navigation well done?
A: This would also be a yes, it is easy to switch between different things the site offers.
8. Q: Did the site have a color scheme or look and feel that was repeated on all the pages?
A: Yes, their use of pastel colors continues throughout the different pages of the site.
9. Q: How does the site respond to smaller window sizes (responsive design)?
A: It resizes itself accordingly to the shape of the screen, mainly being either a vertical mode for mobile devices or a wider mode for desktop screens.
10. Q: What does this site offer that was unusual or very well done?
A: It would have to be the design. Trader Joe's has a very distinct visual language that the website was able to follow very well.